Savannah Bananas | Fan Marketing Concept

Savannah Bananas Fan Marketing Concept is a self-initiated campaign created to explore promotional design and brand storytelling through a creative marketing lens. Inspired by the Savannah Bananas' energetic identity and fan-first approach, this concept reimagines how visual design can be used to engage audiences and strengthen brand recognition. The project includes a cohesive series of promotional materials developed to align with the team's bold personality while maintaining a consistent visual identity. Throughout the design process, I focused on audience engagement, brand consistency, typography, color, and composition to create marketing assets that capture the excitement and entertainment the Savannah Bananas are known for. This project demonstrates my ability to apply marketing principles to visual communication, develop cohesive campaign materials, and translate an established brand identity into engaging promotional content while clearly distinguishing the work as an independent fan concept. Skills demonstrated: Marketing Design, Brand Consistency, Campaign Development, Typography, Layout & Composition, Adobe Photoshop, and Creative Concept Development.