Focus 05 | Marketing Campaign

Focus 05 is a conceptual advertising campaign developed as an academic project to explore large-format marketing design and visual communication. The project challenged me to create compelling promotional materials for a fictional brand while considering audience engagement, brand recognition, and the unique requirements of transit advertising. Designed for a subway advertising environment, the campaign emphasizes bold visuals, strategic typography, and clear messaging that can quickly capture attention in a fast-paced public setting. Every design decision was guided by principles of hierarchy, readability, and brand consistency to ensure the advertisement remained both visually impactful and easy to understand. This project demonstrates my ability to apply marketing strategy to graphic design, adapt creative concepts to environmental advertising formats, and produce polished, professional campaign materials that communicate effectively across large-scale print media. Skills demonstrated: Advertising Design, Marketing Campaign Development, Environmental Graphics, Typography, Layout & Composition, Brand Identity, Adobe Illustrator, and Creative Problem Solving.